HOW TO GET THE GENERAL PUBLIC STOKED on your event

Economic Impact Events

Ms. Renée Frappier, professor, speaker, and co-founder and president of the Expo Manger Santé et Vivre Vert 2017 trade show, held each March in Québec City and Montreal, explains to Québec City Business Destination her main strategies for driving attendees to events that cater to the general public. 

She gives a compelling overview on the importance of creating the right “product” for the right people and devising the right promotional strategy.   

And her strategy has certainly paid off. She estimates that this year’s Québec City edition will welcome 10,000 attendees in two days!

Learn more about Ms. Frappier’s rigorous and consistent approach on the Québec City Business Destination blog. 

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