Economic Impact Events

Ms. Renée Frappier, professor, speaker, and co-founder and president of the Expo Manger Santé et Vivre Vert 2017 trade show, held each March in Québec City and Montreal, explains to Québec City Business Destination her main strategies for driving attendees to events that cater to the general public. 

She gives a compelling overview on the importance of creating the right “product” for the right people and devising the right promotional strategy.   

And her strategy has certainly paid off. She estimates that this year’s Québec City edition will welcome 10,000 attendees in two days!

Learn more about Ms. Frappier’s rigorous and consistent approach on the Québec City Business Destination blog

You May Also Like

Infographic header of the event Rencontre des Entrepreneurs Francophones 2023, with the logos of the partners and the title of the event.
An International Meeting for Francophone Entrepreneurs in Québec City in June 2023

The Francophone economy and entrepreneurship are in the spotlight in june 2023 at the Québec City Convention Centre with the 3rd edition of the Rencontre des Entrepreneurs Francophones.

  • Events
More Details
Group of ambassadors who received an award at the Soirée Hommage aux ambassadeurs 2023.
Researchers from the Centre de recherche du CHU honored at the Soirée Hommage aux ambassadeurs 2023 event

During the Soirée Hommage aux ambassadeurs 2023, researchers from the CHU were honored for their international conference in Québec City.

  • Event Ambassadors
  • Events
  • Key Industries
More Details
Already 12 international conferences confirmed for 2023, generating economic spin-offs of more than $17.9 million

At the beginning of 2023, 12 international conferences have already been confirmed, generating more than $17.9 million in economic spin-offs for Québec.

  • Economic Impact
  • Key Industries
More Details