Economic Impact Events

Ms. Renée Frappier, professor, speaker, and co-founder and president of the Expo Manger Santé et Vivre Vert 2017 trade show, held each March in Québec City and Montreal, explains to Québec City Business Destination her main strategies for driving attendees to events that cater to the general public. 

She gives a compelling overview on the importance of creating the right “product” for the right people and devising the right promotional strategy.   

And her strategy has certainly paid off. She estimates that this year’s Québec City edition will welcome 10,000 attendees in two days!

Learn more about Ms. Frappier’s rigorous and consistent approach on the Québec City Business Destination blog

You May Also Like

Measure Your Event's Green Impact: Free Sustainability Report

The Québec City Convention Centre is pleased to introduce a brand-new tool for event planners: a sustainability performance report.

  • Events
  • Services
  • Sustainability
More Details
The Exquisite Evening 2024 team gathered on a stage in front of a screen displaying the sum raised by this charity event ($275,000).
Tel-jeunes raises $275,000 during the Exquisite Evening 2024 Soirée Exquise at the Québec City Convention Centre

On April 4, 2024, at the Québec City Convention Centre, the Exquisite Evening 2024 charity event raised $275,000 for Tel-jeunes.

  • Community
  • Events
More Details
Mr. Pierre-Michel Bouchard, President and CEO of the Québec City Convention Centre, on stage giving a speech to attendees at the CC of C (Convention Centres of Canada) annual convention.
2023-2024: An Outstanding Year for the Québec City Convention Centre

2023-2024 was an outstanding year for the Québec City Convention Centre, with remarkable results and economic spin-offs.

  • Economic Impact
  • Press releases
More Details