Ms. Renée Frappier, professor, speaker, and co-founder and president of the Expo Manger Santé et Vivre Vert 2017 trade show, held each March in Québec City and Montreal, explains to Québec City Business Destination her main strategies for driving attendees to events that cater to the general public.
She gives a compelling overview on the importance of creating the right “product” for the right people and devising the right promotional strategy.
And her strategy has certainly paid off. She estimates that this year’s Québec City edition will welcome 10,000 attendees in two days!
Learn more about Ms. Frappier’s rigorous and consistent approach on the Québec City Business Destination blog.
Three decades of meetings and anything-but-conventional events! In 2026, the Québec City Convention Centre is proud to celebrate its 30th anniversary with loyal clients, new clients, visitors, long-standing partners, and staff.
The Québec City Convention Centre looks to the future with the ambition of becoming a model of excellence and innovation among convention centres here and abroad.
The Québec City Convention Centre unveils its brand-new promotional video Anything but Conventional, along with a dedicated web page!
