Québec City Convention Centre Shines With Its New Video Anything but Conventional

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A special thank you to the talented dancers of District.Mao, a professional troupe from Québec City, who brought their artistry to the video by portraying event coordinators with unforgettable moves!

The Québec City Convention Centre is proud to officially unveil its brand-new promotional video Anything but Conventional, along with a dedicated web page designed to perfectly reflect this refreshing wave of innovation.

Inspired by the passion and creativity of its team, the slogan Anything but Conventional has, since 2009, embodied the Centre’s promise to its collaborators: event organizers, visitors, partners, suppliers, and employees. It’s a commitment to making every experience memorable while striving for excellence.

Thumbnail from the promotional video “Anything but Conventional,” showing an aerial view of the Québec City Convention Centre façade.
Thumbnail from the promotional video “Anything but Conventional,” showing two women shaking hands, which activates the “Anything but Conventional” mode.
Thumbnail from the promotional video “Anything but Conventional,” showing two clients of the Québec City Convention Centre reviewing a floor plan with their sales representative.

“A convention centre can sometimes feel impersonal. Hosting a business event, a meeting, or a convention may seem like just another ordinary project. But at the Québec City Convention Centre, our team stands out with a unique and human approach that has always set us apart from the competition. Our drive for innovation and our expertise shape the very personality of the Centre,” says Caroline Lepage, President and CEO of the Québec City Convention Centre.

Rooted in modernity and authenticity, this new video captures a bold, youthful energy. Its goal is to win over new audiences while strengthening bonds with clients who have already experienced the Centre’s Anything but Conventional approach.

It All Starts With a Site Visit

Produced in collaboration with Zebra production agency, the video follows clients as they tour the Convention Centre, an essential step in confirming a future event. From their first meeting with their friendly sales representative, the Anything but Conventional mode kicks in, showing them how ideal the Québec City Convention Centre is for their upcoming event. With a skilled and dedicated team, and top-quality facilities, the experience speaks for itself.

Redefining Conventions

In harmony with this new promotional video, the dedicated web page anythingbutconventional.com offers an immersive experience that highlights the four key elements that set the Centre apart: exceptional customer service, a creative team, a proactive commitment to sustainability, and a passionate culinary brigade.

"Anything but Conventional" Logo
Production crew in action during the filming of the “Anything but Conventional” promotional video, setting up in Room 400.
Production crew in action during the filming of the “Anything but Conventional” promotional video, setting up equipment in Room 400 with the dance troupe.
Production crew in action during the filming of the “Anything but Conventional” promotional video, setting up equipment in the main hall.

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