{"id":15524,"date":"2024-04-09T10:20:02","date_gmt":"2024-04-09T14:20:02","guid":{"rendered":"https:\/\/www.convention.qc.ca\/general-en\/entrevue-ballado-2024-pdg-caroline-lepage\/"},"modified":"2025-05-01T10:55:04","modified_gmt":"2025-05-01T14:55:04","slug":"interview-podcast-2024-ceo-caroline-lepage","status":"publish","type":"post","link":"https:\/\/www.convention.qc.ca\/en\/case-studies\/interview-podcast-2024-ceo-caroline-lepage\/","title":{"rendered":"Interview With the New CEO of the Qu\u00e9bec City Convention Centre"},"content":{"rendered":"<div  class=\"item wysiwyg component-paragraph component-no-padding \" ><div class=\"container\">\n<p>In this third episode of <em>L&#8217;arri\u00e8re-sc\u00e8ne<\/em> podcast, our team talks to Ms. Caroline Lepage, appointed President and CEO of the Qu\u00e9bec City Convention Centre in April 2024. They talk about her path in business tourism, her anything-but-conventional side, and her vision for the Centre in the coming years.<\/p>\n<\/div><\/div>\n\n<div  class=\"item wysiwyg component-columns\"><div class=\"container\" >\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div  class=\"item wysiwyg component-embed\"><div class=\"container\" >\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"L&#039;arri\u00e8re-sc\u00e8ne - \u00c9pisode #3 : Rencontre avec Caroline Lepage\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/bwsZB66vrV8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">In this podcast, Ms. Ann Cantin, Director of Communications and Marketing, talks with Ms. Caroline Lepage, the new CEO of the Qu\u00e9bec City Convention Centre since April 2024.<\/figcaption><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\"><div  class=\"item wysiwyg component-paragraph component-no-padding \" ><div class=\"container\">\n<p><strong>ANN CANTIN:<\/strong><br>You&#8217;re naturally associated with business tourism for many people at the Convention Centre or in the Qu\u00e9bec City region. But if we dive into your background, you didn&#8217;t think you&#8217;d end up in this field at all. Perhaps you could tell us what brought you to this point in your career?<\/p>\n<\/div><\/div>\n\n<div  class=\"item wysiwyg component-paragraph component-no-padding \" ><div class=\"container\">\n<p><strong>CAROLINE LEPAGE:<\/strong> <br>My main education is in international relations (and international trade). I spent the first 15 years of my career in economic development, particularly in foreign investment prospecting and export promotion. I worked for Qu\u00e9bec International (formerly P\u00d4LE Qu\u00e9bec Chaudi\u00e8re-Appalaches), organizing events, some of which were held at the Qu\u00e9bec City Convention Centre. For the 400th anniversary of Qu\u00e9bec City, I was asked to organize an economic event, and, since it was a &#8220;small&#8221; budget of $2.5 million, I hired a firm to help me with the logistical and planning aspects. At the time, this firm was called AGORA Communications, which I immediately fell in love with. I realized that organizing events all year round could be fun.<\/p>\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div  class=\"item wysiwyg component-paragraph component-no-padding \" ><div class=\"container\">\n<p>The owner was about to turn 50, and I told her it would be a great company to buy if she wasn&#8217;t so young. She said, &#8220;Let&#8217;s have lunch together and talk about it. And so, 17 months later, I was sitting in her chair. I was the owner of AGORA for 15 years and had the opportunity to acquire OPUS3, a similar company based in Montr\u00e9al. We became <a href=\"https:\/\/www.agoraopus3.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">AGORA OPUS3<\/a> and our mandate was to organize business events, mainly in the pharmaceutical field, and international conferences.<\/p>\n<\/div><\/div>\n\n<div  class=\"item wysiwyg component-paragraph component-no-padding \" ><div class=\"container\">\n<p><strong>ANN CANTIN:<\/strong><br>What was your first impression when you arrived at the Qu\u00e9bec City Convention Centre on April 8, 2024?<\/p>\n<\/div><\/div>\n\n<div  class=\"item wysiwyg component-columns\"><div class=\"container\" >\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div  class=\"item wysiwyg component-paragraph component-no-padding \" ><div class=\"container\">\n<p><strong>CAROLINE LEPAGE:<\/strong><br>I was filled with a sense of pride; I felt I&#8217;d arrived where I belonged. It was the culmination of my career path; the junction between economic development and the organization of business events, as if I had accumulated all the strings to my bow to be able to occupy the position of President and CEO of the Qu\u00e9bec City Convention Centre. I also felt a warm welcome from many people because I know both the subcontractors&#8217; teams and the administrative ones, having worked with all of them in previous years.<br><br><strong>ANN CANTIN:<\/strong><br>Since your arrival, we&#8217;ve heard you say how much you wanted this position. What attracted you most to the position of CEO of the Qu\u00e9bec City Convention Centre?<\/p>\n<\/div><\/div>\n\n<div  class=\"item wysiwyg component-paragraph component-no-padding \" ><div class=\"container\">\n<p><strong>CAROLINE LEPAGE:<\/strong><br>I felt it was a logical extension of my career path: prospecting for foreign investment means selling the Qu\u00e9bec City region to companies so that they will set up here, and at the Qu\u00e9bec City Convention Centre, we do much the same thing, we promote our destination. My motivation was to keep up this momentum, which consists both in achieving a certain degree of self-financing, but also in promoting a region and fostering its economic development, through events rather than investments.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:27%\"><div  class=\"item wysiwyg component-image\"><div class=\"container\" >\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"875\" src=\"https:\/\/www.convention.qc.ca\/wp-content\/uploads\/Caroline-Lepage-2023-credits-Jonathan-Robert-Fondblanc-WEB-700x875.jpg\" alt=\"Portrait of Caroline Lepage, President and CEO of the Quebec City Convention Centre\" class=\"wp-image-16833\" srcset=\"https:\/\/www.convention.qc.ca\/wp-content\/uploads\/Caroline-Lepage-2023-credits-Jonathan-Robert-Fondblanc-WEB-700x875.jpg 700w, https:\/\/www.convention.qc.ca\/wp-content\/uploads\/Caroline-Lepage-2023-credits-Jonathan-Robert-Fondblanc-WEB-1024x1280.jpg 1024w, https:\/\/www.convention.qc.ca\/wp-content\/uploads\/Caroline-Lepage-2023-credits-Jonathan-Robert-Fondblanc-WEB-768x960.jpg 768w, https:\/\/www.convention.qc.ca\/wp-content\/uploads\/Caroline-Lepage-2023-credits-Jonathan-Robert-Fondblanc-WEB-1229x1536.jpg 1229w, https:\/\/www.convention.qc.ca\/wp-content\/uploads\/Caroline-Lepage-2023-credits-Jonathan-Robert-Fondblanc-WEB-1638x2048.jpg 1638w, https:\/\/www.convention.qc.ca\/wp-content\/uploads\/Caroline-Lepage-2023-credits-Jonathan-Robert-Fondblanc-WEB-400x500.jpg 400w, https:\/\/www.convention.qc.ca\/wp-content\/uploads\/Caroline-Lepage-2023-credits-Jonathan-Robert-Fondblanc-WEB-scaled.jpg 2048w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div  class=\"item wysiwyg component-paragraph component-no-padding \" ><div class=\"container\">\n<p><strong>ANN CANTIN:<br><\/strong>What do you see as your first project as the new CEO?<\/p>\n<\/div><\/div>\n\n<div  class=\"item wysiwyg component-paragraph component-no-padding \" ><div class=\"container\">\n<p><strong>CAROLINE LEPAGE:<br><\/strong>First of all, I have to say that I&#8217;m coming into a house in order. Sometimes you take on a job and then find out what the challenges are, but here everything is in order: the team is mature and autonomous, things are running smoothly, the Centre&#8217;s reputation is good, and clients are satisfied. So, I&#8217;ve arrived in really pleasant, fertile ground. I believe my role will be to give new impetus to the Centre, with slightly more innovative ways of doing things. Perhaps my first task will be to create a new version of <a href=\"https:\/\/meetings.quebec-cite.com\/en\">Qu\u00e9bec City Business Destination<\/a>, as this organization has already been in operation for 10 years. The time is right to review certain ways of operating and perhaps even expand the mandate. There&#8217;s also a great strategic planning process coming up for the Qu\u00e9bec City Convention Centre, and I see this as a good opportunity to involve all stakeholders and visualize the next 3 to 5 years together.<\/p>\n<\/div><\/div>\n\n<div  class=\"item wysiwyg component-paragraph component-no-padding \" ><div class=\"container\">\n<p><strong>ANN CANTIN:<\/strong><br>The brand identity of the Convention Centre is \u201cAnything but Conventional\u201d. What will we discover from Caroline Lepage in the coming weeks or months that is anything but conventional?<\/p>\n<\/div><\/div>\n\n<div  class=\"item wysiwyg component-paragraph component-no-padding \" ><div class=\"container\">\n<p><strong>CAROLINE LEPAGE:<\/strong><br>I&#8217;m actually a sports and outdoor girl, I love the forest and logging.<\/p>\n<\/div><\/div>\n\n\n<div  class=\"item component-cta-banner component-no-padding\">\n    <section class=\"block-cta-banner   block-cta-banner--is-common block-cta-banner--is-light\">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-xs-12\">\n                    <div class=\"block-cta-banner__container\">\n                        <div class=\"block-cta-banner__content\">\n                                                        \n                                                            <div class=\"block-cta-banner__text\">\n                                    <p><!-- wp:paragraph --><\/p>\n<p><strong>ANN CANTIN:<\/strong><br \/>\nIf I were to ask you today: where will the Qu\u00e9bec City Convention Centre be in 5 years, what would your answer be?<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p>\n<p><strong>CAROLINE LEPAGE:<\/strong><br \/>\nOn the one hand, I&#8217;d like the Convention Centre to be a key venue for the government to hold its events in the heart of the Capitale-Nationale. We feel that this priority may have slipped a little in recent years, yet it&#8217;s only natural that almost all government activities should be held here, in the Capitale-Nationale. I&#8217;d like to see our government make this a reality within the next 5 years. On the other hand, the Convention Centre is anything but conventional and has often been recognized as innovative, and I&#8217;d like to accentuate this aspect even more so that other industry players look to us as being in the vanguard and a model to follow.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n                                <\/div>\n                            \n                                                    <\/div>\n                    <\/div>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n<\/div>\n\n<div  class=\"item wysiwyg component-paragraph component-no-padding \" ><div class=\"container\">\n<p><strong>ANN CANTN:<\/strong><br>What is your best memory of the Centre while you were PCO? (professional conference organizer)<\/p>\n<\/div><\/div>\n\n<div  class=\"item wysiwyg component-paragraph component-no-padding \" ><div class=\"container\">\n<p><strong>CAROLINE LEPAGE:<\/strong><br>I have many! Like tearing down rooms in Crocs because our feet were too sore at the end of events or eating at the control table with technicians during galas.<\/p>\n<\/div><\/div>\n\n<div  class=\"item wysiwyg component-paragraph component-no-padding \" ><div class=\"container\">\n<p><strong>ANN CANTIN:<\/strong><br>Do you remember the first event you organized?<\/p>\n<\/div><\/div>\n\n<div  class=\"item wysiwyg component-paragraph component-no-padding \" ><div class=\"container\">\n<p><strong>CAROLINE LEPAGE:<\/strong> <br>It&#8217;s hard to remember because I&#8217;ve organized quite a few, but maybe the first Futurallia symposium in 2003. One thing&#8217;s for sure, there&#8217;s not a room I haven&#8217;t rented at the Convention Centre!<\/p>\n<\/div><\/div>\n\n<div  class=\"item wysiwyg component-columns\"><div class=\"container\" >\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div  class=\"item wysiwyg component-image\"><div class=\"container\" >\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.convention.qc.ca\/wp-content\/uploads\/@SCCQ-grand-hall_4-WEB-1024x683.jpg\" alt=\"Hall principal du Centre des congr\u00e8s de Qu\u00e9bec, le jour.\" class=\"wp-image-7202\" srcset=\"https:\/\/www.convention.qc.ca\/wp-content\/uploads\/@SCCQ-grand-hall_4-WEB-1024x683.jpg 1024w, https:\/\/www.convention.qc.ca\/wp-content\/uploads\/@SCCQ-grand-hall_4-WEB-700x467.jpg 700w, https:\/\/www.convention.qc.ca\/wp-content\/uploads\/@SCCQ-grand-hall_4-WEB-768x512.jpg 768w, https:\/\/www.convention.qc.ca\/wp-content\/uploads\/@SCCQ-grand-hall_4-WEB-1536x1024.jpg 1536w, https:\/\/www.convention.qc.ca\/wp-content\/uploads\/@SCCQ-grand-hall_4-WEB-2048x1366.jpg 2048w, https:\/\/www.convention.qc.ca\/wp-content\/uploads\/@SCCQ-grand-hall_4-WEB-400x267.jpg 400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div  class=\"item wysiwyg component-paragraph component-no-padding \" ><div class=\"container\">\n<p><strong>ANN CANTIN:<\/strong><br>Now let&#8217;s have a quick round of questions, just for fun and to get to know you better. What&#8217;s your favorite restaurant around the Convention Centre?<\/p>\n<\/div><\/div>\n\n<div  class=\"item wysiwyg component-paragraph component-no-padding \" ><div class=\"container\">\n<p><strong>CAROLINE LEPAGE:<\/strong><br>I like the restaurant Le Hobbit on Saint-Jean Street.<\/p>\n<\/div><\/div>\n\n<div  class=\"item wysiwyg component-paragraph component-no-padding \" ><div class=\"container\">\n<p><strong>ANN CANTIN:<\/strong><br>What&#8217;s your favorite place in Qu\u00e9bec City?<\/p>\n<\/div><\/div>\n\n<div  class=\"item wysiwyg component-paragraph component-no-padding \" ><div class=\"container\">\n<p><strong>CAROLINE LEPAGE:<\/strong><br>I&#8217;m a runner and I love to jog on the Plains of Abraham, I never get tired of it!<\/p>\n<\/div><\/div>\n\n<div  class=\"item wysiwyg component-paragraph component-no-padding \" ><div class=\"container\">\n<p><strong>ANN CANTIN:<\/strong><br>Are you a winter, summer or fall person, and why? I skip spring because it&#8217;s always a bit grey&#8230;<\/p>\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div  class=\"item wysiwyg component-paragraph component-no-padding \" ><div class=\"container\">\n<p><strong>CAROLINE LEPAGE:<\/strong><br>Winter, because the activities we enjoy during this season are my favorites. And I think there&#8217;s no sky more beautiful than a blue sky on a cold winter&#8217;s day. The smell of winter, the crunch of snow &#8211; I&#8217;m a winter enthusiast! Especially since I sat on the board of directors of the Qu\u00e9bec Winter Carnival for 5 years, so you must be convinced!<\/p>\n<\/div><\/div>\n\n<div  class=\"item wysiwyg component-paragraph component-no-padding \" ><div class=\"container\">\n<p><strong>ANN CANTIN:<\/strong><br>Are you more of a wine, gin, beer, or non-alcoholic type, and why?<\/p>\n<\/div><\/div>\n\n<div  class=\"item wysiwyg component-paragraph component-no-padding \" ><div class=\"container\">\n<p><strong>CAROLINE LEPAGE:<\/strong><br>All of the above, except sweet cocktails.<\/p>\n<\/div><\/div>\n\n<div  class=\"item wysiwyg component-paragraph component-no-padding \" ><div class=\"container\">\n<p><strong>ANN CANTIN:<\/strong><br>BBQ, traditional stews or ordered dishes?<\/p>\n<\/div><\/div>\n\n<div  class=\"item wysiwyg component-paragraph component-no-padding \" ><div class=\"container\">\n<p><strong>CAROLINE LEPAGE:<\/strong><br>I&#8217;d say stews because they smell good in the house and make it welcoming.<\/p>\n<\/div><\/div>\n\n<div  class=\"item wysiwyg component-paragraph component-no-padding \" ><div class=\"container\">\n<p><strong>ANN CANTIN:<\/strong><br>Jogging, boxing, or swimming?<\/p>\n<\/div><\/div>\n\n<div  class=\"item wysiwyg component-paragraph component-no-padding \" ><div class=\"container\">\n<p><strong>CAROLINE LEPAGE:<\/strong><br>Jogging. I&#8217;ve done 1 marathon and a few half-marathons. The challenge in marathons isn&#8217;t getting to the finish line, it&#8217;s getting to the start line, because that requires a lot of training.<\/p>\n<\/div><\/div>\n\n<div  class=\"item wysiwyg component-paragraph component-no-padding \" ><div class=\"container\">\n<p><strong>ANN CANTIN:<\/strong><br>Salmon fishing, Paris, or the beaches of Maine?<\/p>\n<\/div><\/div>\n\n<div  class=\"item wysiwyg component-paragraph component-no-padding \" ><div class=\"container\">\n<p><strong>CAROLINE LEPAGE:<\/strong><br>It depends on the phases of my life. There was Paris for several years because I often had business in France, then the beaches of Maine when my son was younger, and now salmon fishing.<\/p>\n<\/div><\/div>\n\n<div  class=\"item wysiwyg component-paragraph component-no-padding \" ><div class=\"container\">\n<p><strong>ANN CANTIN:<\/strong><br>Thank you very much Ms. Lepage for this very interesting conversation.<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"Learn more about the new CEO of the Qu\u00e9bec City Convention Centre in this exclusive interview!","protected":false},"author":5,"featured_media":16831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[478],"tags":[],"class_list":["post-15524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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